Digital transformation of real estate
Echo Investment is the largest Polish developer operating in three sectors of the real estate market: residential, retail & services, and office. Since 1996, the company has been listed on the Warsaw Stock Exchange. Over the 25 years of its operations, it has already completed 89 residential projects with nearly 10,000 premises in major Polish cities.
Digitalization of apartment reservations
One of the key elements of a developer's residential sales process is signing a reservation agreement during a face-to-face meeting with the customer. However, due to the COVID-19 pandemic and restrictions being put in place in March 2020, the opportunity for physical contact at the sales office has been severely limited. Therefore, in order to maintain business continuity and ensure the safety and comfort of buyers, Echo Investment needed a solution that would enable the digitalization of the apartment reservation process. It was intended to provide complete mobility and the ability to sign documents anywhere, anytime. That is why Echo Investment decided to cooperate with Asseco, which was responsible for implementing the <a href="https://www.certum.eu/en/qualified-electronic-seal/" style="color: #5ec1b0" target="blank">electronic seal</a> along with the SimplySign electronic seal.
Biometric electronic signature and trust services
The project aimed to introduce a biometric electronic signature for Echo Investment representatives to confirm customer reservation agreements. The work began with designing a new process and selecting the appropriate IT tools to support its implementation. It was decided that Echo employees would sign agreements on a tablet with a biometric application, and their signatures would be validated with a SimplySign <a href="https://www.certum.eu/en/qualified-electronic-seal/" style="color: #5ec1b0" target="blank">electronic seal</a>.
The digitization of reservation agreements was based on Anasoft's Signatus platform, which is operated using mobile devices. The project also required integrating biometric solutions with the Asseco trust services environment while ensuring a modern manner of protection and integrity of processed information. QR codes were used to configure mobile devices quickly.The implementation was carried out by five Asseco experts, who completed it in a flash. As a result, as early as March 2020, just after the pandemic and lockdown were announced, Echo Investment employees could carry out their professional duties without any obstacles.
The project to digitize reservation agreements continues the cooperation between Echo Investment and Asseco that started in 2019. It resulted in the use of the <a href="https://www.certum.eu/en/simplysign/" style="color: #5ec1b0" target="blank">SimplySign signature</a> in the process related to the commissioning of apartments by customers, which provided the company with full mobility in this area. The digital version of the commissioning documentation has helped to reduce paper workflow and shorten the apartment commissioning process by 40%.
Echo Investment was the first developer on the market to implement such solutions and plans to digitalize further processes, reducing the need for personal confirmation or collection of paper documents.
By implementing the biometric signature along with the SimplySign electronic seal, the process of reservation of an apartment is done remotely. A customer interested in buying it can schedule a meeting with an advisor online. If they make a decision, the developer's representative signs the electronic reservation agreement by providing a handwritten biometric signature with a stylus on the tablet screen. The buyer agrees to the terms of the transaction by transferring the reservation fee. The whole procedure is done without leaving home. Signing reservation documents digitally and securely began in March 2020 with the launch of the new tool.
The remote signing of reservation agreements
- moving this reservation process from closed offices to sellers' homes
- maintaining business continuity and capability
- simplification of formalities
- reducing the time needed for the conclusion of reservation agreements
- trust and confidence of customers
- the project in figures